The Dog World Has a Story.
Let’s Tell It!

PR & marketing for dog shows, clubs, breeders and the people who keep the fancy thriving—in the ring and beyond.

Multiple screens showing scenes from a dog show event with people, dogs, rings labeled 2, 3, 6, 7, 8, 9, and 10, and a countdown timer at 10:32:03.
A man in a blue suit smiling and holding a black dog with pointed ears indoors.

👋 I’m Matthew, a PR executive and AKC exhibitor. I built Show Ring PR to help the dog world gain visibility and grow participation.

MEET MATTHEW G. STROUD

PR strategist. Dog show exhibitor. Building visibility and connection.

I’m a PR executive and passionate dog show exhibitor who knows what it takes to stand out—in and out of the ring. I built Show Ring PR to help the dog world attract attention, grow participation and share its story with a broader audience.

Man in a pink suit sitting on a red bench with a black dog.

© Brandee Massey Photography

Strategic Communications for the Dog Show World

Promoting a show, building your online presence, or polishing your kennel’s story? Show Ring PR offers strategic communications designed specifically for the dog world.

From press releases and event publicity to branding and social media, I offer custom support that helps clubs, breeders and handlers show up with confidence—and get noticed.

Stories from the Fancy

The dog show world has powerful stories—but we don’t always share them. Our blog explores how better communication, thoughtful storytelling and modern outreach can help the fancy grow, connect and thrive.

An Afghan hound in the ring at an outdoor dog show.

Why Show Ring PR?

🏆 Boost Entries and Attendance

Fuller rings start with better communication. I help clubs increase visibility, drive entries and stand out on a busy show calendar.

🌟 Build Your Reputation and Be Recognized

Whether you’re a breeder, handler, or club, how you present yourself matters. I help you tell your story in a clear, consistent way—from win posts to event promotion.

📱 Make Social Media Work for You

Being online isn’t enough. I help you share the right things—like show-day highlights and updates that get people talking, entering and following what you do.

🗣️ Keep the Conversation Going

Connection has always been at the heart of the fancy—from grooming setups to social feeds. I help you stay active between shows with content that builds pride and keeps the sport visible.

Grow the Fancy, Not Just Your Followers

PR and visibility aren’t just about likes or clicks—they help clubs attract entries, breeders connect with future homes, and the next generation feel welcome in the sport.

📚 Need help navigating the show world?

Whether you’re entering your first show or running a specialty, I’ve pulled together a list of trusted links, tools, and vendors I use and recommend.

🧳 Ringside Must-Haves

These aren’t just the basics—they’re the tools I’ve learned to keep close, because they’ve saved me (and my dog) more than once. Whether you’re heading into a national specialty or your first 8 a.m. ring time, these items earn their spot every time.

Fluffy Pomeranian dog with tongue out