Smarter Tools for Dog Shows

A dramedy set in the competitive world of dog shows—where a PR guy and a Papillon find second chances in the unlikeliest of places.

Spring and summer are peak show season—but without a communications plan, even great events can go unnoticed. Here’s how clubs, breeders and exhibitors can turn weekend shows into lasting visibility.

Learn how to write an effective press release or media advisory for your dog show. This guide from Show Ring PR covers what to include, when to send it, and how to attract local media coverage and community attention.

Influencers aren’t just for fashion brands—they’re one of the most powerful tools to promote dog shows. Learn how the right voices can help your event reach new audiences, build excitement and grow your club’s visibility beyond the ring.

Facebook is still the best way for dog clubs to reach exhibitors and promote their shows. Here’s how to use it more effectively—without adding work or burning out your board.

Storytelling helps people understand what makes our sport meaningful. It’s the key to attracting new exhibitors, supporting clubs and inspiring the next generation of the fancy.