Why Storytelling Is the Key to the Fancy’s Future

The Dog World Has a Story to Tell. Let’s Tell It.

The fancy is full of tradition, beauty and passion—but in today’s world, great dogs alone aren’t enough. If we want the next generation to see what we see in this sport, we have to tell the story better.

That means more than listing wins.

It means showing the heart behind a breeding decision.

The excitement a club feels getting ready for its specialty.

The nerves of a junior walking into the ring for the first time.

People connect with purpose.

And storytelling gives us the power to show our purpose clearly and meaningfully.

Done right, it can:

• Attract new exhibitors who might not know where to start

• Bring more people through the gate

• Inspire mentors to reach out

• Remind lapsed participants why they loved the sport in the first place

We’re not just showing dogs.

We’re showing what it means to care deeply about structure, movement, type and temperament.

That story deserves to be told—and deserves to be heard.

At Show Ring PR™, we’re here to help the fancy bring those stories to life.